Faith Popcorn: Cocooning most important trend of 2010

Faith Popcorn, America’s pre-eminent trend-watching guru is once again talking about ‘Cocooning’.

‘Cocooning’ has been in her trend bank for 30 years, but, she says it’s become more important than ever. In fact, it is the leading trend for 2010.

In this world of change and uncertainty, where trusted institutions are crashing, jobs being lost and long-admired celebrities/ politicians/ heroes are coming into question, our homes and private lives have become our safe haven.

Now, more than ever were are seeking to protect ourselves from the harsh, unpredictable realities of the outside world and ‘cocooning’ at home, with the ones we love and trust.