This Jacob's Creek ad by Euro RSCG is one of many trying to capture the dynamics of a social occasion. We are bombarded with images of the perfect social gathering, but it is interesting to ask ourselves what occasions we most value, and what real emotions are behind them.
"True happiness consists not in the multitude of friends, but in their worth and choice." - Samuel Johnston
This blog is dedicated to exploring the magic of 'No agenda connecting'. The natural chemistry, the intimacy and happiness that sparks in the company of great friends.
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